An experienced marketing and sales leader, Don has served in executive leadership roles for companies in various industries, including consumer goods, technology hardware, software, and consulting services.
Working closely with sales and marketing to create a better alignment of strategies for optimal revenue growth in all channels has been the driving force behind Don’s success for more than 25 years. This philosophy has led to rapid growth, brand recognition, thought leadership, and award-winning programs for some of the world’s best-known brands, such as Chargebacks911, Citi, HP, IBM, Kodak, Kount, Motorola, and Weyerhaeuser.
With a background including owner/partner in two top technology marketing agencies leading several successful product launches and marketing programs for dozens of companies around the world. Don has a passion for teaching and co-authored numerous educational seminar series in the process.
Don attended Brigham Young University studying Business and minoring in Military History. He also competed in the Decathlon and has been a lifelong fitness enthusiast. When not at work, Don spends time with Ruthie, his wife of 38 years, their eight children, and eight grandchildren.
In her role as Vice President of Human Resources, Lauren Bedal leads the human resources, administrative and IT teams, and collaborates closely with all departments to solve complex issues and discover opportunities for improvement. Lauren is passionate about, and feels a great sense of fulfillment from supporting the people of Trinity and engaging with team members on a daily basis.
Lauren earned a BS, in Psychology, at the University of Oregon. Outside of work, Lauren enjoys spending time in nature, volunteering in her community, traveling the globe and spending quality time with close family and friends
Prior to joining Trinity Trailer Manufacturing, Inc., Francisco Ramirez-Gil worked for over 20 years managing teams of Architects, Designers, and Engineers in the professional fields of Architecture, Structural Engineering, and Industrial Design. In addition, Francisco has also taught university-level courses in these disciplines. With these combined professional experiences, Francisco brings to Trinity a collaborative approach of constructive communication, real-time resolutions, and problem-solving between multiple teams and departments in their daily operations.
Francisco earned his BS in Architecture at Portland State University, Master of Architecture (M. Arch) at the Southern California Institute of Architecture, Post-bachelor courses in Structural Engineering at the University of Houston, and Project Management at Boston University. Previously, Francisco has worked for numerous construction and architectural firms.
Having performed accounting and finance responsibilities in industries ranging from construction to fintech to large-scale manufacturing, Ashton Edwards brings with him a well-rounded knowledge base to Trinity. In his role as VP of Finance, Ashton leads the accounting and finance team, as well as assists teams throughout the company in making decisions based on analytics and data. Previous to his time at Trinity, Ashton worked for companies such as Highland Homes, Clearwater Analytics, and Koch Industries.
Ashton earned a BS, in Accountancy, at Utah State University and a Master of Accountancy (MAcc) degree from Southern Utah University. Outside of work, Ashton spends as much time with his growing family as possible. He also enjoys distance running, playing guitar, skiing, and volunteering for his church.
Greg Newberry started his professional career with Key Bank in 1989. In his nearly quarter-of-a-century financing career Greg has worked for small and large banks structuring loans and leases as a Senior VP of Commercial Lending. He has his Finance degree from Idaho State and also completed Western Ag Credit School and Pacific Coast Banking School. Growing up in Aberdeen, Idaho his first job was in agriculture. That combined with his career experience in finance, Greg is keenly aware that understanding the client’s needs are critical for a successful loan or lease structure. It is Greg’s goal to develop the most client-centric financing possible, maximizing the client experience when funding with Trinity Capital. When not at work, Greg enjoys his family, fishing, and hunting.
Josh Mitchell is a seasoned sales and marketing executive with over 17 years of sales leadership experience. Josh started his career in the trades and earned a degree in finance while simultaneously obtaining his electrician and steam boiler licenses. He actively works to develop his reports to reach mastery of their current role and to actively obtain the skills to reach the next level. Josh's number one goal is for Trinity Trailer Manufacturing to be the benchmark for customer service for the entire industry..
Josh enjoys rafting, mountaineering, aviation, welding, shooting, and barbecue. When he is not at the office or with customers you will find Josh enjoying time with his wife and their two boys enjoying and playing sports, spending time outdoors, and traveling.
A Texas native, Nathan studied Ag Business Management at Texas State University and currently lives in Washington, Pennsylvania just south of Pittsburgh. He manages one of Trinity’s largest territories, including Ohio, West Virginia, Pennsylvania, New York, Maryland, Delaware, New Jersey, Connecticut, Massachusetts, Rhode Island, Vermont, New Hampshire, and Maine. He also covers the eastern Canadian territory of Southern Ontario, Quebec and the Canadian provinces on the eastern shore.
Nathan is an avid outdoorsman and enjoys his free time fly fishing, duck hunting, and playing golf.
David grew up on a cattle, hog, and row crop farm in Sparta, Illinois and spent his time either working on the farm or playing sports. Today, he lives in Knoxville, Tennessee with his wife of nearly 30 years and their two sons. David covers Trinity’s southeast states.
David loves watching his sons compete in sports — one is a college golfer, while the other plays college baseball. He also moonlights as a NCAA softball umpire — a role he’s served for the last 25 years.
Rich grew up on a farm in Othello, a small farming town in Washington where he learned to hunt and fish with his dad and brothers. In one way or another, he’s been around agriculture all his life and enjoys being immersed in its culture. After graduation, Rich worked in agricultural sales for a John Deere dealership, selling ag equipment ranging from small tractors to large combines.
Rich lives in Pasco, Washington has been with the Trinity team for more than 3 years covering the Washington, Oregon, and Alaska territories, as well as the Canadian territories of BC, Alberta and Saskatchewan. He loves being outdoors and spending time with his wife of 20+ years and their 3 beautiful children.
Corey covers the Idaho, Montana and Wyoming territories for Trinity. Born in Cache Valley, Utah, Corey grew up on a Southern Idaho farm. Now living in Rupert, Idaho, Corey has a lifetime of experience growing and transporting agricultural commodities. He’s worked as a transportation analyst and has owned and operated trucks and trailers for many years. His experience on that side of the industry helps him understand the hard work and dedication it takes to make an operation successful. He’s proud to serve the men and women that transport our state’s products.
Corey married his highschool sweetheart and they love riding their dirt bikes and golfing together. They enjoy spending time with their five children and all their grandchildren whenever they can.
Chad has been with the Trinity team for the past 6 years. For the past 5 ½ years, he’s been selling parts to customers across the Trinity footprint, including international sales. Recently, Chad has been leading a new project, building Trinity’s used equipment program to customers who are not quite ready for a new rig. If you’ve got questions on used equipment, call Chad at 208-781-2959 and he’d love to share what we have available.
Dylan Peebles enjoys helping customers find solutions to their pain by asking them quality questions about their operations and goals. He represents customers in Trinity’s midwest region, including North Dakota, South Dakota, Nebraska, Iowa, Missouri, Colorado, New Mexico, Kansas and Texas.
In his free time, he loves to cook, golf, ride motorcycles and explore Idaho. But his favorite moments are those spent with his daughter.
Keith is a go-to individual for information about Trinity trailers. His journey at Trinity has taken him through nearly every department — allowing him to understand the trailers inside and out. Knowing exactly how Trinity trailers can best benefit haulers, Keith works closely with his team to help them build deep relationships with the customers in their territories.
In his free time, Keith is passionate about travel with his wife and together, they enjoy the many great treasures of living in Idaho.
Before joining the Trinity team, Natalie Shores spent most of her career supporting start-up teams and growing companies. In her role as Chief Operating Officer, Natalie leads the executive team and integrates the numerous day to day functions of the business. Previously, Natalie worked at VersaBuilt where she managed the finance at administrative functions of the robotics company. Natalie has also worked with other tech companies including WhiteCloud Analytics, CradlePoint, Microsoft and ProClarity Corporation.
Natalie earned a BBA, Accountancy, at Boise State University and also holds an MBA degree. Natalie is passionate about the Trinity culture and helping team members grow their mastery and leadership skills. Outside of work, Natalie enjoys serving youth organizations such as the Boy Scouts, High school marching and pep band, and the Children’s Home Society. She also enjoys puzzling, reading – currently historical fiction, and walking with her kids and dogs.
John Raff was looking to forge ahead in his career with more than a decade of experience at Motive Power and Rhino Metals, Inc. under his belt. When the head engineering position opened at Trinity, John knew he was ready for the challenge. Since taking on the position, he’s been dedicated to streamlining designs and pushing his team beyond the status quo. Everything he does goes into helping Trinity engineer the toughest trailers on Earth.
John — a Colorado native — is an active outdoorsman. You’ll often find him hitting the slopes or camping out in Idaho’s wilderness. When he’s not working at Trinity or building his own home, John and his fantastic wife love traveling with their three children.
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Brant Schorr joined the Trinity team with the official title of customer care manager. But really, he's Trinity's in-house detective. When a call comes in -- whether a problem or a special request -- Brant starts looking for an answer. Sometimes, that means means he's digging through old manuals to find a solution to a problem your used trailer may be having. Sometimes, it's just talking with you about an idea for a new enhancement for one of the belt trailers.
When not finding answers at Trinity, you'll find Brant living an idyllic Idaho life -- hunting, fishing and golfing in this incredible state. After you get to know him a little better, be sure to ask him for a story or two about his experiences -- the best ones are the ones he can't tell!
A manufacturing veteran, Dean honed his skills in a diverse range of industries, from aerospace to homebuilding. Today, as Trinity’s Engineering Manager, he directs the company’s design engineering, R&D, materials management functions and more. Every day, Dean's seven-person team of engineers, designers and support personnel work to ensure Trinity trailers meet — and exceed — customer expectations. Beyond work, Dean once spent a year sailing the Caribbean with his wife and son, and still dedicates much of his free time to his family and thinking of blue seas.
Jason truly understands all aspects of sales, having a background as an independent operator and then working in a multi-national organization. He spent the last 14 years with Pepsico — moving through the ranks to become a senior sales manager for the company. After joining the Trinity team in February of 2018, Jason oversees all aspects of the company’s sales operation, including supervising the sales team, overseeing budgets, and making forecasts. He thrives on creating long-term relationships with hardworking customers, and delivering American-made products built by talented craftsmen.
When not selling Trinity trailers, Jason is a car enthusiast and is passionate about high-end audio equipment. He and his wife enjoy spending time with their young child while exploring all that Idaho has to offer.
As VP of Finance, Aaron puts his passion for numbers, process and planning to work making Trinity more efficient and effective for its customers. While the core of his role is the company’s finance and treasury management, his expertise is also used more broadly to manage human resources, IT, contract management and strategic planning. When not at work, Aaron enjoys spending time with his wife and three kids, volunteering with Junior Achievement and actively participating in the Treasure Valley CFO Forum, a local professional organization for financial executives. Aaron holds an MBA from Boise State University and a Bachelor's Degree in Accounting from Washington State University.
You could say that Trinity is in Cameron’s blood. Having grown up around the company, Cameron worked in various capacities for Trinity over the years — including building and fabrication, manufacturing, and managing the finance, sales, and service departments. After taking some time to pursue other opportunities — including starting two CrossFit gyms — Cameron purchased Trinity and is now president of the company.
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